Xiaomi Spain, a leading global technology company, is proud to join for the first time as an official partner in the Ponle Freno 2022 Race , a renowned sporting event promoted by Atresmedia under the slogan " Running saves lives ".
The event will take place next Sunday, November 20 at 9:00 a.m. in Plaza Colón in the Madrid capital, and more than 15,000 runners are expected to participate in person and online.
The main objective of the Ponle Freno campaign is the inclusion of Road Safety in the compulsory education system , so that children and adolescents learn knowledge, values, and citizen attitudes for the use of public roads.
With its electric scooters, the Xiaomi Electric Scooters, which have more than 65% market share of electric scooters , the leading brand in the technology sector joins this objective by advocating for help for those affected by road accidents and sponsoring the sustainable mobility.
Xiaomi Spain, at the forefront of sustainable mobility
Xiaomi Spain will be present as an official partner of the race , having 10 Xiaomi Electric Scooters that will accompany the first three male and female runners in their two distances, and will set up a car park in the vicinity of the venue so that the participants who attend the event in their scooter, they can park it safely.
On the other hand, the company will link its brand image during the event with its official logo , which will be present on the fences of the race, in the start and finish arches, in the official photocall of the race, and on the flyer with information about their Electric Scooters, which will be found inside the backpack that is given to each runner.
In this way, Xiaomi Spain intends to strengthen its brand recognition among Spanish consumers and endorse its commitment to sustainability and road safety.
More information at : Xiaomi Community