During yesterday we discovered the goodbye to the name "Mi" of Xiaomi products . A quite important change after more than 10 years making use of this name and for which Xiaomi now details the reasons for us.
Although, a large part of this change is given in order for Xiaomi to become more recognized by its own name , that is, by "Xiaomi", the firm has also detailed how everything will be from now on and from when The prefix "My" will begin to be removed from your products.
Xiaomi details the reasons for its goodbye to the name "Mi"
As explained by Xiaomi, the objective of this change is for users to associate their products, and especially their smartphones, with the "Xiaomi" brand and not with "Mi" . In addition, the firm has detailed the following statement:
Starting in the third quarter of 2021 , the Xiaomi Mi product series will be renamed Xiaomi. This change will unify our global brand presence and close the perception gap between the brand and its products.
It may take a while for the change to apply in all regions . With the introduction of the new brand identity, two separate product lines will be located under the parent brand.
- Xiaomi products represent the pinnacle of technology and offer a first-class experience.
- Redmi products bring great innovation at a more affordable price and are aimed at a younger audience.
This differentiation is also reflected in our updated logos, where the Xiaomi and Redmi logos are below the parent brand logo. The naming convention for the product series, Xiaomi and Redmi, will also apply over time to our IoT ecosystem and products.
In this way, Xiaomi makes it very clear that from the third quarter of the year it will stop using the name "Mi" . So we have already seen it with the Xiaomi Mix 4 and it will probably be extended with the Xiaomi 11T and Xiaomi 11T Pro that are expected for next September.
In addition, Xiaomi once again makes clear its "independence" from Redmi , clarifying once again that they will make up two different brands and aimed at a totally different audience.