Blue tick on Instagram: This is how the verification

Blue tick on Instagram: This is how the verification


A blue tick on Instagram indicates verified profiles – usually of well-known personalities. We reveal how Instagram handles verifications and what's behind them.

Instagram marks verified accounts with a blue tick, mostly of celebrities, well-known personalities or companies. A blue tick in the profile shows that Instagram has confirmed the authenticity of the account. The blue tick is placed directly next to the user name and is also displayed in the search. Verified accounts should not receive special treatment in Instagram's algorithm, so content from confirmed accounts should not be given preference.

Who is eligible for Instagram verification?

As with other social networks, the requirements for the blue tick on Instagram are not very transparent. In theory, anyone can get the blue tick and apply for it, but in practice Instagram is very picky about who actually receives the coveted verification. Even an existing blue tick on Facebook or Twitter is no guarantee that it will also be awarded on Instagram.

instagram design

The blue tick is primarily reserved for celebrities and well-known personalities. Image: © Instagram 2018

What do I have to do to be verified?

First and foremost, you have to strictly adhere to the rules of Instagram, i.e. not post content that violates the guidelines of the social network. This includes primarily hateful content, but also overly revealing, sexualized content – Instagram is no joke here. You should also note the following points:

  • Authentic: is your account an authentic account? In other words: No meme slingshot and no fansite either.
  • Unique: Only one account per person or company can be verified. Exceptions are company accounts for different countries.
  • Public: Private accounts have no chance of the blue tick.
  • Complete: Do you have a fully completed profile? This also includes a profile picture and at least one posting.
  • Noteworthy: This is of course subjective, but Instagram rates accounts as "noteworthy" if they are very well known or if they are searched for a lot.

All of these points apply to your Instagram account? Then it is time to initiate verification on Instagram. We'll reveal how this works in the next point.

instagram verification

You can call up the verification form in the Instagram app. Image: © Screenshot / Instagram 2021

Instagram verification: here's how to do it

  1. Open the Instagram app on your iPhone or Android smartphone.
  2. Go to your profile.
  3. Tap the three-bar hamburger menu.
  4. Select: "Settings> Account> Request Verification".
  5. Fill out the form, enter your full name and what you are known as. Choose a category and attach a photo of your ID as proof.
  6. Then tap on "Send" to send your verification request to Instagram.

Instagram then checks your request, within a few days or weeks you should receive feedback as a notification directly in the Instagram app. If your request is rejected, you will not receive a reason for rejection. Instead, Instagram only indicates that your profile does not meet the criteria for verification. You can make another request after 30 days.

Tip: Do not even try to buy Instagram verification, even if some fraudsters believe you do just that. In this case, you are just losing your money – and still not getting the blue tick. The only way of official verification is via the corresponding form in the Instagram app.


  • Instagram marks verified profiles with a blue tick.
  • If you are a well-known personality or represent a well-known company, you can get the blue tick.
  • In this case, you can request verification via the Instagram app.
  • Instagram will check your request and after processing will inform you whether the verification was successful.
  • If you have been rejected, you can only start a new request after 30 days.

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