A few days ago Xiaomi surprised us with the division by the POCO Team in order to turn POCOPHONE into a totally independent brand . A strategy very similar to what happened a year ago with Redmi and now repeated with the brand that gave life to the king of
performance / price, the POCO F1.
In addition, Xiaomi continues to reorganize its internal structure of senior executives and it seems that Manu Kumar Jain , known to date for being the top president of Xiaomi India, will control the arrival of new products to the Global market .
Specifically, Manu will continue to lead the Xiaomi division in India, but instead, he will put aside his task of expanding the business on a physical level , that is, with new Mi Store and will focus fully on the arrival of new products not only to the Asian country, but also to new markets where the firm still does not have a presence.
With this, Xiaomi once again demonstrates its confidence in the Indian market, making Manu Kumar Jain play a key role in planning and deciding Xiaomi's entry into new markets yet unexplored. Likewise, the Indian manager will lead the expansion of new categories such as the famous Xiaomi TVs and home automation in general.